The Lasio love story started as a tragedy. Back in 2000, I unexpectedly lost my mother. With such a giant piece of my life missing, I had to decide what to do next. I received what I still believe to be a sign from God when I began to hear about a brand new hair treatment. It was an exciting underground movement with no name and absolutely magical results. With nothing but a dream and an undying passion for hair, I was able to raise enough money to go on a quest to Brazil to find out more about the treatment.

I came back home with a new formula and a newfound sense of wonder. With the help of a chemist, I was able to put my own spin on the formula and create what is now the Lasio keratin treatment. It took years of trial and error as well as perseverance, but it has paid off in ways I never thought imaginable. Each bottle of Lasio keratin contains the same passion, drive, and love that I’ve had for this business for the past 21 years. My purpose as CEO is to create high quality products for all hair types and
backgrounds. I hope to inspire others to have the
confidence they need to thrive and prosper on their
journey, just as I have on mine!